Search Engine Optimization (SEO)

If you perform a search engine lookup on how to optimize your website, you will see hundreds of companies that claim they will submit your website to "thousands" of search engines. When you consider that the bulk of lookups are made through the leading three search engines, it makes you wonder who they are sending to.

Sending your website name (url) to the leading search engines can actually have the reverse effect of what you want. The better goal is for the search engines to find you naturally through links back to your website.

We address all the factors that help the search engines recognize and index your site for its genuine relevancy. This includes the creation of your website using the latest web code (XHTML & CSS), optimizing your pages with relevant title & meta tags, index page optimization, analysis of domain linking structure and other areas that can make a difference including blogs and press releases.

Regularly updating your websites content is also an important factor.

Keyword Analysis

identifying the key words (or phrases) that define your business or oganization are important. The keywords then need to be analyzed to see how many of them are being searched on per month against how many website that are using them. For example, if you were a plumber and one of your keywords was just 'plumber', you would be competing with 13 million websites, so the chances of being picked up on a search are slim. If one your keywords was "plumber gulf coast" then you would only be competing with a handful of websites and this could be a keyword worth having.

NDW Solutions will produce hundreds of keywords relating to your focus and then provide the ones that should be part of your website and content.

Title and Metatag Analysis

There are three areas of code that can added to your website that can have a big impact with the leading search engines. One of them is the Title Tag which is what you see when you look at the top of your web browser when looking at a web page. The other two are known are description and keyword metatags. NDW Solutions will provide an effective sentence to cover the desription tag which will show up when your site shows up on the search engines. The keywords will then be added to marry the content on your pages.

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What is your website worth if no-one can find it?



The three leading search engines
There are currenlty three major search engines in the USA. Google, Yahoo and Microsoft's Live Search. The other noteable ones are Baidu (Chinese) and Guruji (India).

Web search engines work by storing information about web pages which are retrieved from the internet using webcrawlers or spiders.

We will create and code your website using the latest web standards (XHTML & CSS). The reason this is important is that it is more efficient with code and thereby speeds up load times (the time taken to view a page). It also helps optimize your website for search engines which can generate more traffic on your site.

CSS (Cascading Style Sheets) based designs also improves accessibility for blind or disabled users that use machine readers. Many overseas governments are making this mandatory for their own websites now.